What is Net Promoter Score?

Net Promoter Score, or NPS, is a simple and powerful customer satisfaction and business growth metric used in various industries and companies of all sizes. Originally introduced by Frend Reichheld(1), NPS has become a critical metric business owners and investors are looking at to make sure the company is heading to the right direction.

NPS is extremely simple to the surface: “How likely are you to recommend this product/service to a friend?”

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1) "Net Promoter Score" is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was introduced by Reichheld in his 2003 Harvard Business Review article "One Number You Need to Grow".